Buying Triggers: PART 10: of a 10 Part Serise: Last 10 of 100 Mind-Altering Selling Tools!

Copyright © John Soulliere


http://www.hbseekers.ws



91 Organize your web site in a logical and profitable
sequence. You don't want to give away a freebie
before they learn about the product(s) you're selling.
Make your visitors see at least one or two of your ads
before they get to your freebie. Then include those ads
somewhere in or around your freebie.


92 Use plenty of examples in your ad copy. This will
allow your whole target audience to understand your
sales pitch completely. If they don't understand your
product offer, how do you expect them to buy. Have
a few younger kids read it. If they understand it, you’ll
know an older person will definitely understand it.


93 Gain extra credibility by using terms your readers
may not understand but can follow, by explaining them
in simple terms. This will show you're an expert.
People often find it interesting to see new words
as they could get bored seeing the same old words
every day.


94 Reveal how excited you are about the product. You
could use words, or even a picture of yourself looking
very excited. For example, you could say in your ad
copy, "I'm super EXCITED about our new product!"
Another example, "I'm so PUMPED UP about our new
product I can't wait to tell you about it!"


95 Write your e-zine's ad to sound like it is common
sense to subscribe. For example, you could say,
"Everyone knows you have to know a few things before
you start a business!" Another example, "We all know
that knowledge is a key factor in making a business
profitable."


96 Assume people are going to instantly subscribe to
your e-zine. For example, "Dear Healthy Subscriber".
They will want to subscribe in order to feel healthy.
Another example, "Dear Intelligent Subscriber".
They will want to subscribe in order to feel intelligent.


97 Allow your subscribers to collect things from each
issue of your e-zine. It could be e-books or software.
They'll tell others and those people will subscribe too.
For example, you could say, "In each issue of our
e-zine we will be giving away a new limited edition
business report! Collect them all!"


98 Tell people what their friends or family might say
as a result of them learning what's in your e-zine.
People care about what other people think of them.
For example, you could say, "Just imagine your wife
telling you how proud she is of you for starting your
own business!"


99 Make people feel like it's their idea to subscribe,
they will be less hesitant. For example, you could say,
"You are making a smart decision for subscribing."
Another example, "Thank you for making an
intelligent choice and subscribing to our e-zine!"
Plus you're assuming ahead of time they are going to
subscribe.


100 Use less than seven points in your ad copy. If
you start revealing too many topics, your readers
might get confused and quit reading. Your points could
be your benefits, guarantees, testimonials, closing,
opening, postscripts, and headline. Some other points
would be features, case studies, customer lists, etc.


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The main reason people struggle financially is because they
have spent years in school but learned nothing about money.
Robert Kiyosaki - New York Times® Best Selling Author

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